Go To Market Strategy

Go To Market Strategy free download

Your go to Course for Business/ Startup and Organizations Success in the Market

Did you know that it's possible to have the right/ quality product or service but not succeed in the market?

This is because success in the market is not just about having a quality product/ service but understanding the market, getting your customers right and understanding how best to sell to them; to reach them. That's what Go To Market Strategy is all about.

This course is designed to help entrepreneurs successfully launch their products/ services into the market; or diversify the same by equipping them with the knowledge and perspective needed to understand the market, create ideal customer profiles for their products/ services and develop; as well as execute strategic marketing plans to succeed in the market.

Through this course, trainees will:
- Understand what Go To Market (GTM) Strategy is and its importance

- Learn how to and create their own GTM Strategy; through a step by step guide

- Understand how to create Ideal Customer Profiles and Positioning statements for their business/ startup in order to target the right customers.

- Learn about Marketing Strategies and Planning

- Create a Market Plan and Strategy for their business/  startup; and gain knowledge on how to continually apply the right strategies depending on the market trends - and customers evolution.