Product Marketing: GTM | Positioning | Demand Generation

Product Marketing: GTM | Positioning | Demand Generation free download

Get hired or upskill as a Product Marketing Manager: Excel in GTM strategy, positioning, messaging, lead generation

Course Description:

Step into the dynamic world of Product Marketing and master the skills to launch and position products effectively in competitive markets! Whether you're starting your journey or looking to advance as a Product Marketing Manager, this course is your guide to understanding the crucial strategies behind successful product marketing.

Product marketing is all about being the voice of the customer to your organization and at the same time being voice of your organization to the people. Product Marketers have to regularly analyze the changing needs of target audience and collaborate with their product, marketing and sales department to bring in the best solutions for the audience needs.

By doing this Product Marketers drive demand and adoption for a product among existing and potential new customers. Product marketing enable companies to fully understand a specific product’s audience on a deeper level and develop the product’s positioning in the niche company operates in and create appropriate messaging that communicates customer’s pain points and how our solution can solve that pain point.

Product Marketers also handle the launch of any new features and execution side of a product in addition to the marketing strategy for the product — which is why the work of a product marketer lies at the center of a business’s marketing, sales, and product teams.

Product marketing is a critical part of any business’s marketing strategy. Without it, your product won’t achieve its maximum potential among your target audience. Let’s look at what product marketing does so you get a better idea of that I mean by this

What You Will Learn:

1. Product Marketing vs. Product Management: Get clear on the differences between these two roles and how they collaborate to ensure product success.

2. Market Research & Competition Analysis: Learn how to conduct market and competitor research, master customer segmentation, and understand your audience to inform your Product Marketing strategies.

3. Buyer Persona Development & Value Creation: Understand your target audience through in-depth buyer persona creation, allowing you to craft compelling messages that resonate with customer needs.

4. Go-To-Market (GTM) Strategies: Dive deep into building effective Go-To-Market (GTM) strategies that launch your product into the market successfully and create a competitive edge.

5. Strategic Positioning: Learn the art of positioning—how to differentiate your product and communicate its value proposition to the right audience.

6. Budget Planning for Product Marketing: Master the essentials of budgeting for Product Marketing campaigns and GTM strategies, ensuring resources are allocated effectively for maximum impact.

7. Sales Enablement & Team Empowerment: Equip your sales team with the necessary tools and insights to close deals effectively, aligning your Product Marketing efforts with sales strategies.

8. Lead Generation Techniques: Implement proven lead generation strategies to attract high-quality leads and create sustainable demand for your product.

9. Demand Generation & Campaign Management: Go beyond leads and focus on demand generation to sustain interest in your product throughout its lifecycle.

10. Stakeholder Management: Learn how to effectively manage stakeholders within and outside the organization to ensure seamless execution of your Product Marketing plans.

11. Customer Lifecycle Management: Understand how to nurture customer relationships from acquisition to retention, ensuring long-term engagement through targeted Product Marketing efforts.

Why This Course?

This course is tailored for aspiring Product Marketing Managers, entrepreneurs, and professionals aiming to develop expertise in Product Marketing, Go-To-Market (GTM) strategies, positioning, lead generation, and more. Whether you're planning your next big product launch or looking to improve your current marketing campaigns, this course will give you the insights and tools you need to succeed.

You’ll learn how to:

• Understand your customers better.

• Target your buyer personas effectively.

• Build impactful GTM strategies that align with your business goals.

• Position products for maximum market appeal.

• Generate and nurture leads through effective lead generation techniques.

• Boost revenue and improve sales

• Empower your sales team to work seamlessly with your Product Marketing strategies.

By the end of this course, you’ll be equipped with the skills and knowledge to drive product success, from planning to execution.