Beginner's Guide to Digital Marketing: Build Your Foundation

Beginner's Guide to Digital Marketing: Build Your Foundation free download

Digital Marketing Foundation

This course is designed as the ultimate beginner-friendly foundation for anyone who wants to learn Digital Marketing from scratch — no previous experience required.

You'll learn step-by-step how modern digital marketing works across platforms like Google, Facebook, and Instagram, while mastering essential skills in SEO, content marketing, ad design, and campaign optimization. We focus on real-world tools and methods — with practical demonstrations using free resources, so you can start learning and applying immediately.

By the end of this course, you’ll have built a solid base that allows you to run professional digital marketing campaigns, create content, and enter the job market or freelance confidently.

Who is this course for?

This course is ideal for absolute beginners who want to build a strong, reliable foundation in digital marketing:

• New learners with no background in marketing or business
  Start with the basics and progress at your own pace.

• Students or fresh graduates
  Gain real, marketable skills that employers are hiring for.

• Freelancers, small business owners, or entrepreneurs
  Learn how to promote your products/services online without needing a marketing team.

• Job seekers exploring careers in marketing, advertising, or social media
  Build your first digital marketing resume and understand what employers expect.

• Anyone curious about digital tools
  Discover how Google Ads, Meta Ads, SEO, and social platforms are used in real-world marketing.

What You Will Build & Learn – Your Foundation Includes:

• A deep understanding of digital marketing principles and types

• The ability to create and launch Google & Meta (Facebook/Instagram) Ads

• Skills in writing ad copy, adding titles and descriptions effectively

• The knowledge to design ad creatives (images/videos) using free tools

• The basics of Content Marketing for both writing and video creation

• How to optimize social media profiles for better reach and engagement

• Complete overview of SEO – On-Page and Off-Page techniques

• How to track performance using KPI monitoring tools

• Introduction to strategic marketing and competitor analysis

• The ability to create a professional digital marketing resume using AI

Course Outcome – By the End You Will:

• Understand the digital marketing process from start to finish

• Be able to create campaigns, design ads, write content, and analyze performance

• Use the same free tools professionals use in real jobs

• Build your first digital portfolio with hands-on projects

• Have a polished, AI-generated resume ready to apply for internships, jobs, or freelance gigs