Marketing Measurement: from Attribution to Incrementality
Unlock Attribution, Incrementality Testing, Marketing Mix Modeling, and Budget Optimization for Smarter Digital Campaign
Marketing Measurement: from Attribution to Incrementality free download
Unlock Attribution, Incrementality Testing, Marketing Mix Modeling, and Budget Optimization for Smarter Digital Campaign
Are you ready to turn your marketing data into real business results?
Marketing Measurement: from Attribution to Incrementality is the ultimate beginner-to-intermediate course designed to help you master the essential concepts, proven real-world frameworks, and actionable strategies behind today’s most effective measurement systems from frontline marketing measurement expert at global tech giant.
What sets this course apart?
You’ll gain hands-on, scenario-based training in all the critical areas:
Attribution: Learn the differences between SAN, MMP, and custom attribution models, and how to use them for campaign optimization and cross-channel analysis.
Incrementality: Understand why incrementality is the gold standard for true impact measurement, and get practical with GeoLift, Conversion Lift, Brand Lift, and Marketing Mix Modeling (MMM).
Marketing Mix Modeling (MMM): Discover how to blend historical data, channel performance, and statistical modeling for smarter macro-level decisions—even in a privacy-first, cookieless world.
Budgeting with Measurement: Apply measurement insights to real-world budgeting, using cost curves, marginal ROI, and scenario planning to maximize every marketing dollar.
You’ll also get a forward-looking perspective on data privacy, global regulations, and the rise of AI in analytics—ensuring you’re ready for the next wave of industry change.
Who should enroll?
Digital marketers and growth professionals seeking to master advanced measurement and attribution techniques.
Marketing analysts and media buyers who want to improve campaign optimization and ROI reporting.
Start-up founders and business owners aiming to build data-driven marketing strategies.
Product managers and agency professionals collaborating with marketing teams on performance measurement.
Marketing students and career changers looking for practical, in-demand analytics skills.
With expert-led video lectures, downloadable templates, quizzes, and real case studies, you’ll finish this course able to build your own measurement plan, choose the right models and tests, and confidently optimize your marketing investments.
Future-proof your marketing skills—enroll now and transform how you measure success!
