Neuromarketing Mastermind: The Art of Marketing Influence

Neuromarketing Mastermind: The Art of Marketing Influence free download

Learn how to leverage the concepts of neuromarketing to influence the decisions of your consumers

Neuromarketing is one of the latest fields in psychology of marketing. It makes use of concepts from neuropsychology and behavioral economics to understand the decision-making process of the human brain and effectively market them our products and services.

In this course, you'll learn these neuropsychology principles, and also real-life examples of these strategies in action so that you can increase conversions in your own business.

1. What is Neuromarketing?

2. The Iceberg Theory and our Decision-Making

3. Triune Brain Theory

4. The Reptilian brain - Understanding our Inner Lizard in Marketing

5. Paleomammalian brain - Understanding our Emotional Brain in Marketing

6. Neomammalian brain - Understanding our Rational Brain in Marketing

7. The Process of Decision-making in Humans

8. The Role of Dopamine in Decision-making

9. Various Strategies for Influence in Marketing

10. Scarcity - Advanced Strategies to Sell the Scarce

11. Social proof - Understanding the Science Behind Follow-the-Leader

12. Preframing - Tweaking the Context in Which People are Percieiving your Brand

13. Decoy Effect - A Secret Strategy that Marketers to Use Skyrocket Conversions

14. Consistency - The Hidden Role of Inner Conflict and Cognitive Dissonance in Marketing

15. Authority - What Makes People Become Blindly Compliant to a Brand?

16. Anchoring - How to use this Cognitive Bias for Selling High-Ticket Items?

17. Matching and mirroring - Build Rapport Instantly with Your Audience

I'm sure you'll love this course.