A Practical Training to Develop a Winning Pricing Strategy
Practical guide on value-based pricing methodologies, data sources, analytics and implementation by a pricing consultant
A Practical Training to Develop a Winning Pricing Strategy free download
Practical guide on value-based pricing methodologies, data sources, analytics and implementation by a pricing consultant
I have created this course based on my experience of delivering 50+ pricing strategy consulting projects to clients across software, consumer goods, pharmaceuticals, and automotive sectors. The impacts of these consulting projects range from 15% to 40% increase in revenue.
This course is a very practical training on pricing toolkits - methodologies, sources of data, analytics and implementation -that you can take back to your office and apply. This course is for marketing, sales and finance professionals, business owners and start-up founders who want to leverage the power of value-based pricing for a higher profit. This course is relevant to all the businesses regardless of the sector, business model, size, and the growth stage.
Apart from the basics of pricing, you will master three key things in this course:
Different approaches to pricing and how to tailor a pricing approach based on your business
Different intelligence, tools and analytics required to effectively develop a value-based pricing strategy for both B2B and B2C companies
Key success factors to successfully execute a newly developed value-based pricing strategy
Throughout this course you will apply these concepts on real-life cases.
Precisely, this course is broken down into 10 sections:
Introduction
Why pricing is important?
What are the different approaches to pricing?
What is the most powerful pricing approach?
What are the different sources of data/information available to develop a pricing strategy?
What are the different tools available to develop a pricing strategy?
Basic analytics
Advanced analytics (AI/ML)
Value matrix
Economic value estimation
Value chain analysis
Semi-quantitative expert judgement
Experiments, A/B test
Conjoint Analysis
Gabor Granger
Van Westendorp PSM
How can we conduct price differentiation to target different customer types simultaneously?
What are the key success factors for a successful implementation of a newly developed pricing strategy?
What are the key differences between B2B pricing and B2C pricing?
Conclusion and practical tips including traits required to be a successful pricing professional
