Strategic Marketing Foundations 101
Defining a value proposition, buyer personas and positioning your interior design business.
Strategic Marketing Foundations 101 free download
Defining a value proposition, buyer personas and positioning your interior design business.
By not actively positioning your business you are leaving everything up to chance, and worse, letting potential clients do this on your behalf which is unlikely to be for the benefit of you or your business.
Combined with a generic or uninspiring value proposition, poor positioning can be the reason behind some of the challenges and frustrations your business is experiencing.
If you're not attracting any new clients, it could be that your value proposition is too broad and doesn't highlight what is special about your business and why potential clients will want to work with you.
If you're not attracting clients you enjoy working with or are the right fit for your business, it could be that your value proposition doesn't clearly outline who your ideal client is.
This course covers how to identify your differentiators and what makes your business special. By connecting the dots between each element of the positioning process, you'll be able to confidently define your business' value proposition and use it as the basis for building your other strategic marketing elements such as your messaging platform and advertising campaigns.
It is a powerful course that provides the foundational principles you need to create a business you love working in. The knowledge gained will be applicable across other areas of your business, not just your positioning and value proposition.
This course is for you if:
You own, or are starting, an interior design business
You want to know where to focus your efforts for maximum impact before you launch your business
You are ready to thrive, not just survive
You aren't attracting enough new clients or you aren't attracting the types of clients you enjoy working with
You're frustrated or confused by what steps you need to take to grow or improve your business
You've kept your value proposition broad, trying to appeal to everyone. The reality is, you're not appealing to anyone.
You don't have clearly defined buyer personas in place.
You know there must be an easier way. Spoiler alert: You've found it!
What you'll need to get started:
Internet access
3 hours without distractions so you can focus
Download the 18-page course workbook. You may also want somewhere to take further notes. The course will likely spark some ideas.
A nice environment to participate from. Perhaps make your favourite drink or snack, grab a comfy chair and take a few deep breaths to clear your mind. The positive vibes you put in will show in your output.
The course also includes the full Defining Your Audience and Buyer Persona Profiling Course (1 hour video and workbook).
