Colour Psychology Principles: Colour Dynamics for Design
How to Use Colour in Design to Influence and Shape Decision-Making
Colour Psychology Principles: Colour Dynamics for Design free download
How to Use Colour in Design to Influence and Shape Decision-Making
Enhance your visual colour skills by gaining a deeper understanding of how colour influences behaviour, emotions, and decision-making, empowering you to create impactful designs with confidence.
Unlock the Power of Colour Psychology
Colour is more than just aesthetics—it shapes perception, evokes emotions, and influences behaviour. In this course, you’ll explore the profound psychological effects of colour and how they can be harnessed to elevate your design work.
Building on the foundations of the Colour Essentials course, you’ll dive into the scientifically established Colour Affects System, uncovering how the four Colour Groups align with distinct personality types. This knowledge will help you anticipate responses to colour choices and craft designs that resonate on a deeper level.
Interactive Learning & Personal Insights
Through engaging practice activities, you’ll refine your ability to select the right tint, tone, or shade to achieve the desired impact. Plus, a unique Colour Personality Quiz will uncover your likely colour profile, providing valuable insights into your personality preferences while demonstrating an insight into the professional applications of colour psychology.
Design with Purpose & Confidence
Discover how colour influences health, well-being, and behaviour, and learn how to use this knowledge to support positive experiences. By the end of the course, you’ll have the tools to make informed, objective colour choices—allowing you to create compelling designs and present a clear, rationale-backed vision to clients.
How you will benefit:
Enhance Your Self-Awareness: Gain insight into your own personality and preferences, as well as those of others, enabling you to accurately anticipate responses to colour choices.
Deepen Your Understanding of the Psychological Effects of Colour: Discover how colour affects the mind, body and emotions, equipping you to create designs with impact that influence behaviour and response
Make objective colour selections: Using a clear and logical system for objective colour harmony and colour psychology reducing uncertainty and error.
Boost Design Confidence: Develop confidence in your colour design decisions, leading to the creation of more authentic and client-centric designs with clear, rationale-backed choices
This course is suitable for:
Interior, web, graphic and e-learning designers
Branding and marketing consultants
Design students
What we’ll cover:
Module 01: Introduction
Introduction and overview with course author, designer and colour consultant expert Bernay Laity
Module 02: What is colour?
In this section we look at the scientific aspect of colour and how it relates to our physical and emotional being.
Why is colour important?
What do we know about it?
How do we see and experience colour?
How do we use it in our environment?
Module 03. Colour and Culture
Throughout history, different civilisations have attached powerful meanings and associations to colour.
In this section we explore:
How is colour symbolism different to colour psychology and why is it important?
The study of colour and human emotion
Module 04: Colour Personalities
In this section we look more in depth at why people experience colour differently, and how different personalities are influenced by colour.
You’ll have an opportunity to discover how your own personality influences your relationship with colour in addition to exploring:
Which colours do lively, outgoing, friendly people prefer?
Which colours do cool, calm, practical and dependable people prefer?
Which colours do passionate, loyal and reliable people prefer?
Which colours do decisive, self-assured and forward-thinking people prefer?
Module 05: Colour: Emotion & Behaviour
Beyond its visual impact, colour can influence health and well-being and support and encourage positive activities and responses. In this section, we’ll explore the ways in which some of the most commonly recognised colours affect our behaviour and emotions. In addition, we look at:
‘Olo’ – the newest colour discovery. What makes Olo unique and how might it influence us?
Colour Insights Q&A – answers to some of the most frequently asked questions about working with Applied Colour Psychology.
Module 06: Course Summary
A recap of the key learnings from this course with designer and author Bernay Laity.
Discover Colour
NB. The Colour Essentials and Colour Psychology Principles courses form a comprehensive two-part programme, providing a deeper foundation in colour application and behaviour. Completing both courses is highly recommended for a thorough understanding of how to use colour psychology effectively in design.
