Product Management - Vision, Strategy, and Execution
Learn how to craft a product vision, build a strategy, and guide your product through development, launch, and growth
Product Management - Vision, Strategy, and Execution free download
Learn how to craft a product vision, build a strategy, and guide your product through development, launch, and growth
BUILD STRATEGIC PRODUCTS THAT DELIVER REAL VALUE TO USERS AND ORGANIZATIONS
Strong Product Management brings clarity, direction, and alignment to the entire product lifecycle. When done well, it ensures your team is working toward the right goals - and building something that truly makes an impact.
Product Management - Vision, Strategy, and Execution is your example-filled guide to shaping and leading successful products. This course will help you craft a clear vision, translate that vision into an actionable strategy, and confidently guide your product through development, launch, and growth.
Whether you're stepping into a Product Manager role or want to bring more strategic focus to your work in Business Analysis, Project Management, or UX, this course gives you the tools and confidence to lead with impact.
What You’ll Learn
Understand the role and mindset of a Product Manager, and how it connects users, business needs, and technical teams
Create a product vision that aligns your team and communicates long-term goals
Develop a product strategy that reflects user needs, market insights, and business objectives
Guide a product through its entire lifecycle—from idea and planning to execution and growth
Learn to think more strategically and influence product success across disciplines
Real-World Insights from Leading Companies
See how companies like Spotify, Apple, Tesla, Waymo, Adobe, and Netflix put product strategy into action. Their stories offer practical examples of what success looks like in fast-paced, high-impact environments.
What’s Included in the Course
Clear, structured video lessons grounded in real-world product practice
A Companion Workbook to help reinforce key ideas and support note-taking
Downloadable templates and resources you can reuse in your own work
Knowledge checks to validate your understanding
1-on-1 instructor support from The BA Guide team
Why This Course Matters
Product Managers are in high demand across industries. Strategic thinking and clear execution are essential to success in this role.
Understanding product strategy benefits professionals across disciplines, including Business Analysis, UX, and development.
Clear vision and planning improve team alignment, accelerate delivery, and increase product impact.
Developing these skills helps you gain trust with stakeholders and influence critical product decisions.
This course is focused on practical learning. You’ll walk away with tools, frameworks, and confidence to lead product efforts with clarity and purpose.
Let’s get started building products that make a difference.
