Simple SQL for SFMC Program | For Non Technical Students

Simple SQL for SFMC Program | For Non Technical Students free download

Master SQL for Salesforce Marketing Cloud: Learn to Use SQL in Automation Studio for Journey Builder

Welcome to Simple SQL for Salesforce Marketing Cloud (SFMC)! This course is designed for non-technical professionals who want to learn how to utilize SQL to create targeted audiences, automate processes, and build impactful journeys in SFMC. Whether you're new to SQL or looking to upskill for your SFMC role, this course will take you through the essentials and beyond.

What You'll Learn:

• Week 1: Introduction to SQL
  You'll start with the basics of SQL, including structure, syntax, and data extensions in SFMC. You'll learn how to master query activities in Automation Studio, and create SQL functions to streamline your work. You'll also learn how to use CASE statements for conditional logic and troubleshoot SQL issues with debugging techniques.

• Week 2: Audience Creation
  In this week, you'll dive deeper into Data Extensions and learn how to create targeted audiences for your campaigns using SQL JOINs, and advanced segmentation strategies. We’ll cover how to use the EXISTS and NOT EXISTS operators and build effective queries to segment your audience based on key data points.

• Week 3: Reporting
  Here, you'll learn how to use Data Views in SFMC to enhance audience segmentation and perform data analysis using SQL Aggregate Functions. You'll also discover how to create custom reports and use Staging Data Extensions for efficient data processing, ensuring your reports are accurate and actionable.

• Week 4: Automation Build
  In the final week, you'll apply everything you've learned to design and automate workflows in Automation Studio and Journey Builder. You'll create real-world journeys, such as event promotions, welcome journeys, reactivation campaigns, and anniversary journeys, ensuring you can implement end-to-end automation in SFMC.

Additional Skills:

• Learn how to create custom fields using SQL to simplify AMPscript dynamic content and personalization for emails, SMS, and Journey Builder decision splits.

Practical Projects:

• Work on Build-With-Me Projects that demonstrate how to apply SQL in Automation Studio and Journey Builder.

• You'll have hands-on projects that cover building and automating targeted audiences, creating custom reports, and developing end-to-end automated journeys.

By the end of this course:

• You'll be able to create SQL queries to segment and target audiences for email and SMS campaigns.

• You'll have the skills to build and automate journeys in SFMC using SQL.

• You'll be ready to use SQL in Automation Studio to streamline your campaigns and reporting processes.

• You'll understand how to analyze and report on your campaign data to make informed, data-driven decisions.

This course is tailored to beginners and non-technical professionals looking to expand their SFMC capabilities. Start today and take your career to the next level with Simple SQL for SFMC!