Master Class in Supply Market Research
Gleaning critical insights and gravitas from in depth market knowledge
Master Class in Supply Market Research free download
Gleaning critical insights and gravitas from in depth market knowledge
Supply Market research is the bedrock of two critical aspects of your success as a strategic sourcing or supply chain professional. Firstly high quality supply market research is the foundation the quality of your supply strategy. You can’t have a high quality sourcing strategy without a very thorough understanding of the marketplace. Secondly your knowledge of the market underpins your credibility with peers and key stakeholders. Your personal brand as a high calibre professional hinges upon your ability to turn your knowledge into actions that will deliver your organisation a competitive advantage. This course will enable you to efficiently undertake thorough supply market research so that you engage and select high calibre supply partners and get the most out of your supply ecosystem.
We will cover all of the important content you need to know when undertaking supply market research, specifically we will look at;
ü The process of supply market research
ü Supply Market Segmentation
ü Sources of knowledge
ü Turning data into a business insight
ü Decision making arising from the research
As a key outcome we want you to be successful on the back of being able to articulately communicate the business rational that underpins your sourcing decision making to secure a competitive advantage.
