Go To Market Strategy
How to take your product to the customer
Go To Market Strategy free download
How to take your product to the customer
“Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz, Founder of Heinz Marketing
Go To Market (a.k.a. GTM) Strategy is the plan of an organization to deliver unique value proposition to its customers and achieve a competitive advantage. GTM strategy helps a business clarify why it is launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.
GTM strategy is imperative not only for Sales & Marketing teams, but also critical for Product managers to envision and develop the products for the customers/users it’s intended for.
