Communicating change with impact
A practical guide to making your change messages land, stick, and spark action
Communicating change with impact free download
A practical guide to making your change messages land, stick, and spark action
Communicating Change with Impact is a practical, engaging course designed to help change practitioners craft messages that truly land.
Whether you’re leading Change efforts on a major transformation or supporting a small process shift, communication plays a central role in whether change succeeds — or falls flat. Yet too often, change comms are seen as an afterthought. They’re top-down, too technical, or just plain ignored.
This course flips that on its head.
You’ll learn how to create clear, human-centred communication that doesn’t just inform people — it moves them. That means messages that cut through the noise, resonate emotionally, build understanding, and drive real behaviour change.
Grounded in a five-phase model — Hear it, Feel it, Understand it, Do it, Live it — the course walks you through the full communication journey. You’ll explore how to build awareness, create emotional connection, support action, and sustain momentum, long after go-live.
Along the way, you’ll get practical tools you can use right away: comms plans, audience maps, message layering templates, and more. You’ll also see real-world examples of what works (and what doesn’t), and hear tips on how to keep your comms clear, focused, and human — even in complex environments.
This course is built for real life. No jargon. No fluff. Just smart, flexible approaches you can tailor to your context, no matter the size or scope of your change.
