Business Case Fundamentals: For Product & Project Managers

Business Case Fundamentals: For Product & Project Managers free download

Skip the textbook theory. Learn essential business case skills in 65 minutes with real hands-on examples. No fluff.

Tired of business case courses that make you feel a bit lost when talking to Finance, Product, Project, or Sales teams in your company?

Ever sat through a two-day course full of theory you never actually used? Then spent months or even years figuring it out through trial and error at work? Let me save you the time. This course skips the fluff and shows you exactly what works inside real companies.

Most business case courses focus on theory. This one is built on what actually works in large organizations.

In just over an hour, you'll get practical insights shaped by two decades of hands-on experience creating and presenting high-stakes business cases at global technology and telecom companies like Vodafone, Deutsche Telekom, O2 Telefónica, and Ericsson.

This isn't 10+ hours of content you’ll never apply.

It’s 65 minutes of distilled, practical knowledge you can use right away.

This course is designed for product and project management professionals who want a clear, structured understanding of how business cases are created, presented, and used in real-world settings.

WHAT MAKES THIS DIFFERENT

• Real Excel models: See actual business case spreadsheets, not empty templates

• Dual perspective: Learn from someone who has both built and evaluated business cases in governance meetings

• High-stakes investment decisions: Understand how cases for major technology initiatives are structured

• Practical focus: No academic theory, just what actually works in large organisations

WHAT YOU'LL LEARN

• How different teams (Finance, Sales, Technology) view business cases differently

• Reading and interpreting Excel summary tabs with revenue, costs, and key financials

• When CAPEX, EBITDA, NPV, IRR, and payback period actually matter in decisions

• The structure of product governance processes and approval gates

• Direct vs indirect revenue modeling and stakeholder negotiation

• How to present cases that build credibility with Finance teams

REAL EXAMPLES INCLUDED

• Complete walk-through of Excel-based business case for a  telecom solution

• Word document business case structure for product managers

• Case study showing how a failing business case was restructured for approval

• Governance presentation slides and financial models

• Visual examples of NPD (New Product Development) alignment

WHAT'S INCLUDED

• 65 minutes of structured video training with voiceover and slides

• Walk-throughs of real Excel and Word business cases

• Visual examples of governance materials and financial models

• Downloadable summary guide

This course is grounded in real business scenarios and built for professionals who need to understand how business cases work - not just in theory, but in practical, cross-functional environments where decisions need to be justified, approved, and acted on.

LEARNING OBJECTIVES

By the end of this course, you'll be able to:

• Build business cases that survive Finance team scrutiny

• Read and interpret complex Excel financial models

• Present your case in governance meetings with confidence

• Distinguish between product and project business case approaches

• Navigate stakeholder dynamics that affect business case approval

• Apply lessons from real high-stakes decision processes

• Avoid the common mistakes that kill business cases in large organisations

WHO THIS IS FOR

Perfect for:

• Product Managers working in large corporations

• Project Managers needing to justify investments

• Business Analysts building financial cases

• Consultants advising on business case development

• Anyone who needs to present to Finance teams or governance boards

Not for:

• Complete beginners to business or finance

• Those looking for basic Excel training

• Academic study of business case theory

This course condenses 20 years of hands-on experience into 65 minutes of actionable insights. You'll see exactly how business cases work when millions are at stake and multiple stakeholders need to align.

Ready to build business cases that actually get approved?