Advanced Advertising Strategy: Data, Creativity & AI
Master Market Research, Audience Analysis, Creative Development, and Data-Driven Campaigns for Modern Marketers.
Advanced Advertising Strategy: Data, Creativity & AI free download
Master Market Research, Audience Analysis, Creative Development, and Data-Driven Campaigns for Modern Marketers.
Tired of tactics that sound smart on slides but fail in real life?
This course is for marketers who want clarity—not chaos—in an era overloaded with noise, hustle, and hacks.
I’m Ventseslav Hikov, Chief Strategy Officer at BBDO, with over 30 years of global advertising experience. I’ve had the privilege of building and learning from some of the world’s most iconic brands—Snickers, Heineken, Volvo, and Pepsi.
This course teaches what actually works in advertising strategy—grounded in real practice, evidence, and the fundamentals of branding.
No jargon. No shortcuts. Just clear thinking and proven tools to help you become a more strategic, bullshit-resistant marketer.
What You’ll Learn:
Data That Matters
Learn how to cut through the dashboards and focus on insight-driven strategy.
Smart Audience Targeting
Stop guessing. Use real behavior and segmentation to find the right people.
Creative That Converts
Master how to build campaigns that resonate emotionally and deliver results.
Integrated Channel Strategy
Coordinate digital and traditional channels for unified brand impact.
Performance Without Tunnel Vision
Balance short-term gains with long-term growth—built on the 60:40 principle.
AI as a Strategic Assistant
Discover how tools like ChatGPT and AI-powered research can sharpen your thinking—not replace it.
Why Take This Course (And Why From Me)?
Most courses teach you to run faster.
This one teaches you where to run—and why.
I don’t just teach theory—I teach what I’ve practiced for decades at the highest level. And I believe strategy should be simple, human, and deeply curious.
You won’t just get frameworks. You’ll get:
Real-world case studies from campaigns that worked.
Mental models for clear decision-making.
Permission to stop chasing trends—and start asking better questions.
Ready to Think Strategically?
If you’ve been looking for a bullshit-free marketing course—welcome.
Enroll in “Advanced Advertising Strategy: Data, Creativity & AI” today and start building campaigns that don’t just sell—but endure.
