Essentials in Revenue Architecture
Mastering Recurring Revenue with Go-to-Market and Sales Tactics
Essentials in Revenue Architecture free download
Mastering Recurring Revenue with Go-to-Market and Sales Tactics
This course is designed to equip you with the foundational knowledge necessary for building a sustainable revenue system. Covering six critical models—the Revenue Model, the Data Model, the Mathematical Model, the Operating Model, the Growth Model, and the GTM Model—this course features expert insights from Winning by Design's Lead Architect for Revenue Architecture, Roee Hartuv, and excerpts from Jacco Van Der Kooij’s "Revenue Architecture" textbook. It will enhance your strategic capabilities and lead to opportunities for business growth. Complete the course and earn a certification in Essentials in Revenue Architecture.
Module 0: Introduction
Overview of the fundamentals and first principles, and an introduction to models.
Module 1: The Revenue Model
Core principles of ownership, subscription, and consumption monetization strategies
Strategies to enhance and balance revenue streams
Evaluating the impact of each monetization strategy
Module 2: The Data Model
Expanding the traditional marketing and sales funnel into a comprehensive data model
Using data to drive strategic decisions
Module 3: The Mathematical Model
Understanding the structure and dynamics of recurring revenue systems
Utilizing mathematical principles to model and predict revenue behavior
Exploring interactions and dependencies within the revenue system
Module 4: The Operating Model
Designing scalable operations that support growth and efficiency
Implementing a consistent methodology across departments
Strategies for aligning teams towards common goals
Module 5: The Growth Model
Identifying and navigating key stages of growth in a recurring revenue business
Understanding the S-curve and its implications
Preparing for future phase shifts with a strategic roadmap
Module 6: The GTM Model
Coordinating efforts of marketing, sales, and customer success teams
Exploring various go-to-market motions
Optimizing customer engagement strategies
