Online business & digital marketing

Online business & digital marketing free download

Fundementals of online business: various online business models, website design, and digital marketing

The basic aim of this course is to provide essential information and build a foundation for online business from which you can explore further and develop your business.

We continuously develop this course. Any updates and additional information will be announced to you, and you will be able to obtain them free of charge.

An e-book version of this course (it also serves as a transcription of the video lectures) is also included, and we recommend studying it after first finishing the video lectures.  This course consists of video lectures, articles, resources, and an e-book. You can find and download the e-book from resources at lecture right before the bonus lecture.

Brief description of the topics covered in the course:

- Online business: Fundamentals of online business. How to start and develop an online business. Basic structure of an online business (Product and/or service, website, and digital marketing).

- Online business models: Products and services, online courses, subscriptions & memberships, advertising revenue, affiliate marketing, dropshipping, and print on demand.

- Website: How to build a website and an online store. Basic parts of a website. Building a website by using a website builder or a content management system (CMS).

- Google analytics: Using Google analytics to measure the performance of a website.

- Digital marketing: Introduction to digital marketing. Search engine and SEO, Google ads, social media marketing, e-mail marketing, and online advertising.

- International trade: International trade and various aspects of international trade.

- Online money transfer: Several ways for online/international money transfer.